There is always more than one way to tell a story. Depending on the desired outcome determines how you spin the story. I being in sales, learned a long time ago that it's not so much what you have to say, but how you say it.
The following is an example of how to properly tell a story.
'Remus Reid was a horse thief, sent to Montana Territorial Prison 1885, escaped 1887, robbed the Montana Flyer six times. Caught by Pinkerton detectives, convicted and hanged in 1889.'
Now if you were to read the above sentence you might decide that ole Remus wasn't the sort of person you would want to be affiliated with.
Without telling a single lie, here is another version from a slightly different point of view:
'Remus Reid was a famous cowboy in the Montana Territory. His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Montana railroad. Beginning in 1885, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad.In 1887,he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889, Remus passed away during an important civic function held in his honor when the platform upon which he was standing collapsed.'
That is the kind of salesman i try to hire!!!